The Ultimate Guide to eCommerce Email Marketing – Coming Soon (A New Book By ReEngager)
John McIntyre, CEO and founder, is writing a book on the nuts and bolts of eCommerce email marketing.
If you are a CEO, founder or executive of an eCommerce company or online retailer, you’ll love this book because it shows you exactly how to increase your sales by 10-25% with eCommerce email marketing.
If you want to know more about the book and exactly what’s in it, we’ve posted the introduction below. Enjoy!
In This Book, You’ll Discover Exactly How To Increase Your Sales By 10-25% Within 90 Days Or Less With eCommerce Email Marketing.
Look, it’s that simple.
After implementing the email marketing strategies in this book with numerous clients and helping them to sell more of their products – from medical devices and DNS services, to product packaging and all sorts of other great stuff – we’ve discovered that these eCommerce email marketing strategies typically increase sales by 10-25%.
Plus, they work immediately – so you can literally increase your sales by 10-25% within 90 days or less.
Sometimes, these email marketing strategies increase revenue by 30% or more. I recently spoke with a company that sold about $20M of product a year, and drove at least 40% of that via email marketing.
Imagine having email campaigns that trigger automatically — based on how someone interacts with your company website.
These “automated” email marketing campaigns then go out to do your bidding…
…they build relationships and trust… they indoctrinate subscribers into your brand (so they buy from you instead of your competitors)… they keep people engaged (so they never stop opening, clicking and buying)… and finally…
…they drive a predictable stream of sales, every day of every week of every year.
And that’s just the automated side of things.
You’ve got the manual side… and while it might be manual, it’s no less important than the automated side.
- Regular promotions
- Segmented blasts
- Reengagement campaigns
Look, there’s a lot of money to be found here if you’re willing to work for it.
Oh, by the way – these aren’t empty promises.
This is science.
The Amazing Science Of Email Marketing: Why Email Marketing Is Literally One Of The BEST Marketing Channels At Your Disposal
Email marketing can be HUGE for ecommerce stores and online retailers.
Problem is, most companies do it wrong. Or they just don’t do it at all. But we’ll get to that in a moment.
First, check this out…
Did you know that the total number of worldwide email accounts is expected to increase from nearly 3.9 billion accounts (yes… BILLION) to over 4.9 billion accounts by the end of 2017? (source)
We’re talking about more than HALF of the world’s population with email accounts. More than half the world’s population opening emails, reading emails and buying from emails.
Now get this:
Email now accounts for more than 7% of all eCommerce user acquisitions (source) making it the second most effective customer acquisition channel (behind search at 15.9%).
Plus, the customer lifetime value (CLV) of customers acquired through email is 12% higher than average (source). To put that into perspective, Twitter’s CLV is 23% lower than average.
So not only is email more effective at acquiring customers for ecommerce stores than almost everything else, it gets you better customers that spend more money with you.
Given everything I’ve just mentioned, it’s not surprising that the average return on email marketing investment is $44.25 for every dollar spent (source).
You read that correctly.
The average return on email marketing investment is $44.25 for every dollar spent.
Are you excited yet?
It’s statistics like these that get me excited about about email marketing.
That’s why I’ve written this book on eCommerce email marketing.
I want you to see the benefits of email – not just in this book, but in your business and in your bottom line.
Here’s how we’re going to do it:
Your Roadmap To ROI: Here’s How You’re Going To Increase Your Sales By 10-25% Within 90 Days
To make things easy for you, I’ve split this this book into Phase 1, 2 and 3 – depending upon where you’re currently at with your email marketing strategy.
Phase 1: Quick Wins and Low-Hanging Fruit (Do This In The Next 30 Days)
In Phase 1, you’ll execute the quick wins and low-hanging fruit of eCommerce email marketing:
- how to triple your transactions and revenue per email (page 14)
- how to plug the $4 TRILLION dollar hole in your store (page 19)
- how to get people to buy immediately (page 22)
- how to increase your profits by 75% (page 28)
If you’re new to eCommerce email marketing, start here and start by setting up these campaigns (ideally, do it within the next 30 days). They’re relatively easy to implement and provide the biggest “oomph” in terms of revenue and profit.
Once you’ve locked in these campaigns, you’ll be ready for Phase 2.
Phase 2: Build Out The Beast (Do This Within 90 Days)
In Phase 2, you’ll discover how to take your basic email marketing strategy and transform it into a profit-producing beast:
- how to make people spend 47% more (page 30)
- how to make people spend 67% more (page 34)
- how to buy customers for 10x LESS than you are now (page 37)
- how to improve your churn (page 40)
- how to sell 4x MORE with every promotion (page 42)
- how to pack out your upcoming events (page 43)
While the strategies in Phase 2 aren’t the easiest to implement, they are no less important in your overall email marketing strategy. You should aim to complete this section within the next 90 days (but only after you’ve completed Phase 1).
Finally, once you’ve completed Phase 1 and Phase 2, it’s time to squeeze out your incremental returns.
Phase 3: Finally, Grab Those Incremental Returns (Do This Only AFTER You’ve Done Everything Else)
By the time you reach Phase 3, you’ll have captured most of your potential revenue and profit already. However, if you’re an overachiever and you want the absolute MAXIMUM in email marketing revenue, you’ll want to complete Phase 3 as well:
- how to sell products when they’re least expecting it (page 44)
- how to get your best customers to buy more often and spend even more (page 45)
- how to get occasional customers to buy more often (page 45)
- how to sell more of your best products (or highest margin products) on autopilot (page 47)
- how to get someone to buy on their birthday (page 49)
- how to keep customers spending money with you for decades (page 52)
- how to reactivate dead customers (page 53)
- how to reactivate dead leads (page 56)
What About Testing, Optimization, Email Design and The Best Email Marketing Software?
The 3-phase system isn’t the only thing you’ll get in this book.
You’ll also discover:
- how to optimize and improve your email marketing results over time (page 57)
- how to design an email template for maximum conversions (page 59)
- how to select the perfect email marketing software (page 61)
- how to find the perfect pop-up software (plus, should you even use pop-ups?) (page 63)
- how to track everything (so you can see which emails and which campaigns are generating the most revenue and profit) (page 64)
You’ll also find case studies, email examples, interviews and other resources throughout the book that will help you create the best eCommerce email marketing strategy possible.
In other words, this book has everything you need to implement an email marketing strategy that will increase your sales by 10-25% or more within the next 90 days or less.
How To Read This Book
This book is your ultimate guide to eCommerce email marketing.
Consider it your step-by-step action plan to generating 10-25% of your eCommerce and online retail sales via email marketing.
Read this book from cover-to-cover, or turn to whichever section you feel is most relevant for you.
Take a look at the contents, and get into it.
The MOST Important Thing? TAKE ACTION!
You’re not reading this book so you can relax with a good story. I didn’t write it for that either.
You’re reading this because you want RESULTS… You want to increase your sales by as much as possible (by 10%-25% or more).
If that’s true, you absolutely MUST take action and IMPLEMENT the ideas in this book. If you’re a busy CEO or executive and you don’t have the time to implement these ideas, give this book to someone in your company who CAN implement them.
You’ll be glad you did.
Now, let’s get started!
The Ultimate Guide To eCommerce Email Marketing, a book by John McIntyre, the CEO and founder of ReEngager is due for public release on May 3rd 2016. To be notified when it is released, sign up to the notification list below: